Most affiliate programs have a feature called Deeplink, which is used to promote a specific page within a site you promote.
For instance, if you want to promote a very specific page within Fiverr website.

The regular offer link provided by Fiverr looks like:

https://track.fiverr.com/visit/?bta=18161&brand=fiverrcpa 

and it redirects to the Fiverr home page.

Let's say you want to promote a specific page on the Fiverr site, you will append the following parameter and URL at the end of the regular offer link:

landingPage=https://www.fiverr.com/start_selling  

Your deep link will then be:

https://track.fiverr.com/visit/?bta=18161&brand=fiverrcpa&landingPage=https://www.fiverr.com/start_selling 

and will redirect to the "start selling" page.

How to make the best out of those deeplinks and use the tools available in TrackingDesk to achieve the best results.

The simple way

You can add add the deeplink as an offer link.

The Dynamic Way:

As you know, the traffic source parameters can be passed to the affiliate network's tracking parameters.
For instance the value sent to the "source" parameter can be sent to Hasoffers subid parameter source or aff sub.
This way, you can see in your affiliate account, additional parameters related to your campaigns.

For deeplink, this function is even more powerful as you will be able to define the destination URL of the offer you want to promote, in the campaign URL.
This way, you can create a single campaign where you can define where the traffic will go within the destination site.

The scenario of an email marketing campaign:

You are sending an email to your subscribers and want to add several links on your email. Yet, you don't want to create new campaign for each link you want to promote.

This is where the deeplinks come very handy.

Traffic Source: Convertkit
Add a custom parameter url  and associate it with the target_url alias


Affiliate Network: Fiverr
Add a custom parameter landingPage and associate it with the variable target_url 

Create your campaign:

The normal campaign URL generated by TrackingDesk is the following:

https://servedbytrackingdesk.com/cXK9IpaRXvkYw4OKQ?utm_source=convertkit&utm_medium=email&utm_content=email_name&utm_campaign=sequence_name&utm_term=subject_line&email={{ subscriber.email_address }}&url= 

Click here to see where it goes.

Append the destination URL to the campaign URL

https://servedbytrackingdesk.com/cXK9IpaRXvkYw4OKQ?utm_source=convertkit&utm_medium=email&utm_content=email_name&utm_campaign=sequence_name&utm_term=subject_line&email={{ subscriber.email_address }}&url=https://www.fiverr.com/start_selling 

Click here to see where it goes.

Using the same campaign URL, you can redirect the visitors to many other pages, without having to either rotate destination URL's or create additional campaigns.

In the analytics, you will be able to see the Target URL traffic report.


Naturally, this workflow works with any affiliate network that supports "deeplinking".

  • Rakuten
  • Cj.com
  • Impact Radius

If you are familiar with deeplinks, you will know where to pick the parameters from the corresponding affiliate networks.
By default we do not add the deeplink parameter in the integrations since it will be automatically be appended to your offer links, and in some cases, if the 'target_url" is not set, it might lead to a "dead page".

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