Definition

"Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale" Wikipedia

What is the TrackingDesk Call To Action URL?

It is a generic URL placed on your landing page, which will redirect your visitors to an offer link that was associated with it in a campaign settings.

To increase campaign performances, the Call To Action should lead the visitor to perform an action such as:

  • Signup to an offer
  • Purchase a product
  • Download an eBook (as seen on example below)

Where do you find your CTA URL

When you add a landing page in Trackingdesk (asset), you will find under your landing page URL, the CTA URL and depending on the number fo CTA URL's set for this particular landing page, you will see the list of CTA URL's (as seen below).

How does the  Call To Action (CTA) work:


The Call To Action URL is a generic URL with no specific offer destination (despite the fact that your Landing Page might be built to promote a specific offer).

Note: The Destination offer URL is defined during the Campaign Setup.

Consequently, the same landing page can be used in multiple campaigns, and each campaign can have different CTA destination URL.
 

CTA URL example: 

http://servedbytrackingdesk.com/54152xxxxxxxxx09e6a89a658/click/1

The CTA Structure:

  • Tracking Domain - Can be the TrackingDesk default tracking domain (http or https) or your own custom tracking domain (we recommend your own tracking domain, which can be used with https)
  • Your trackingdesk UserID - alphanumeric string
  • Function - click
  • The Path' number - 1 to 200 (the number of CTA's present on the landing page, which have to be define in the landing page settings).

NB: If you define 5 CTA on your landing page settings, you must define the 5 paths during the campaign setup.

The CTA Functions:

The Call To Action has some very powerful functions which allow you to create instantly a powerful and sophisticated campaign flow and give your campaigns a head start.

The Call To Action URL is a responsive URL which inherit your campaign targeting as well as the offer targeting.

For example, you can set multiple offer links on the same Call To Action. Each offer link can have specific targeting rules, which will redirect the visitor to one of the offer links according to targeting rules such as:

  • Geo Target
  • Language
  • Day-Parting
  • Device / OS / Browsers

A common usage of this function is to promote a landing page in various countries, and when visitors from specific countries click on the call to action, they will be redirected to the offer that suits their Geographic location.

A landing page can carry multiple Call To Actions, and each can have it's own set of offer links.

For example, you promote a landing page where you list the "top 3 vpn services". In this case, when you add your landing page to TrackingDesk, you would define 3 call to actions. 

Common issue when adding a landing page to a campaign:

Geo Targeting : The landing page is set for Canada and you try to associate an offer link set for UK. 

We always recommend to have a wide GEO target setting for the landing page so that you don't encounter such issues

Example of a Landing Page:

Offer link: Set as a Call To Action


When adding an offer link you have the option to set it as "call to action". This setting will allow you to quickly identify the links that you've defined as Call To Actions during the campaign setup process.

Define offer link settings as Call To Action:

Associate Call to Action links to a landing page during a campaign setup:

Step #1 Search for Landing Pages to add to your campaign:

Step #2. Add the selected landing page to the campaign's assets:

Step #3. Associate the Call To Action with the offer link

Step #4. Select the offers to associate with the Call To Action

Step #5. Close the Dialog and save your campaign
Step #6. Copy the Campaign URL and paste it to your ad (in your traffic source ex: RTXplatform).

Warning

As explained earlier, the Call To Action URL receive it's redirect settings when it is set in a campaign. Therefore, in order for the Call To Action URL to redirect to the offer link, the visitor MUST first visit the campaign URL.
Upon visiting the campaign URL, TrackingDesk wil set a cookie on the visitor's browser. The cookie will carries the call to action settings (redirect, offer, geo target etc...) and consequently, when the visitor clicks on the call to action, he will be redirected to the correct offer link.

IF YOU CLICK ON THE CALL TO ACTION URL BEFORE HAVING CLICKED ON THE CAMPAIGN URL, THE CALL TO ACTION URL WILL NOT WORK AND YOU WILL BE REDIRECTED TO A BLANK PAGE - WITH AN ERROR MESSAGE SAYING:

SOURCE EVENT ID NOT FOUND

To avoid these situations, you have the possibility to add the campaign organic script on your landing page.

Organic Traffic Snippet

If you expect to to receive organic traffic (SEO, Social Media), you will want to add the organic traffic snippet to the head of the landing page.

Upon visiting the landing page without going through the campaign URL, the script will set the campaign Cookie on the browser and the call to actions will function as if the visitor had clicked on the campaign URL.

This is very important since, the Call To Action URL will not work unless the visitor first click on the campaign URL first.

The Campaign Cookie carries several informations:

  • The Visit Event ID (which is then used to track conversions)
  • The CTA destination URL (the offer link)

More info about the Organic Tracking Script can be found here

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