With TrackingDesk, you have the choice to send traffic to an offer link (affiliate link) or to your landing page.
Regardless of where you the visitor lands, the campaign URL provided by TrackingDesk must be hit in order to set a cookie on the visitor's browser and for TrackingDesk to record the campaign attributes (ex: keywords, subid).
Some advantages of working with your own landing pages:
- You can add retargeting pixels on the landing page to further advertise to your users.
- You can track click through rates of each of your landing pages.
- You can build multi-steps funnels.
- You can collect emails.
- You can market various products on the same landing page.
Here's an illustration of how the traffic will flow through your campaigns using landing pages and call to action rotation:
By definition, a landing page is associated with your account, and since you can market through the same landing page various offers, a landing page can only be associated with an offer link during the campaign setup.
Example of implementation:
Your landing page has a call to action (CTA) button : Signup, Download, Register, Play now, Date now.
This CTA button can be configured to rotate multiple offer links. This rotation is triggered by the settings of the campaigns and/or the targeting rules.
The CTA URL can be found in the landing page settings, or in your profile page.
NB: If you have several call to action on your landing page, each call to action will be differentiated by a number:
Breaking down the Call To Action URL:
- servedbytrackingdesk.com = the tracking domain (it can be yours as long as it is on a non "http" page).
- 54faa56f8axxx0523628cdf8 = your user ID
- click/1 = CTA path #1
- click/2 = CTA path #2
Note: You can have up to 200 paths on a landing page.
Each call to action placement must be associated with at least one offer link during the campaign setup process. In order to make this process easy, you have the possibility to mark offer links as "call to action". This way you will be able to easily identify them during the campaign setup process.
A landing page has several attributes which can be used to optimize the campaigns. Therefore we highly recommend to set those attributes.
Step by step guide
- Go to assets tab
- Add a Landing Page
- Set the name
- Set the URL - if you want to add your traffic source parameters to your url, you can add them to your URL. Note that the parameters are the "alias" that are showing up on the traffic source settings.
- Set the number of paths
- Set the Geo-Target
- Advanced Settings - leave empty if the landing page is suitable for all targeting rules or set specific targeting rules.
- Copy & Paste the CTA's URL into your landing page code