A traffic source is an entity that is sending you traffic. It's an ad network, a pay per click search engine, a pop up network, a website, a blog etc... Each traffic source comes with its set of tracking tokens, which will allow you to identify specific traffic segments so you can optimize your campaigns accordingly.

For example:

  • Search engines will pass Keywords into your campaign URL's
  • Ad networks will pass subid, publisher ids, clickid's

We have predefined over 50 traffic sources and their associated tracking tokens so you won't need to define those manually. Once a Traffic Source is setup in your account, each campaign built for such traffic source will produce a campaign URL that will carry all the tracking tokens define in the traffic source settings.

Setup a Traffic Source:

  1. Predefined Traffic Sources: You can pick from over 50 traffic sources that have been predefined. Their tokens and postback URL formats are configured so you don't have to make any changes, unless otherwise specified for a specific traffic source.

Video tutorial - How to add a predefined Traffic Source

2. Step by step guide: Predefined traffic source

  1. Go to the Traffic Source
  2. Click Add New
  3. Pick a predefined traffic source from the drop down menu.
    >> The parameters / tokens / macros will show on the right side of the screen. >> The postback URL which allows you to send conversions to your traffic source will show up.
    NB: some companies have a postback URL which carries a customer ID identifier. If this is the case, you will have to update the identifier.
  4. Activate the postback URL - Activate it only if you wish to send conversion information to your traffic source.
  5. Save
    >> Repeat the same process if you wish to add other traffic sources.

3. Setup a Non predefined Traffic Source
While we add new predefined traffic sources on a regular basis, you will probably want to integrate some traffic sources that are not predefined. The process is fairly simple, but requires that you first get the documentation related to the tracking tokens your traffic source can pass to tracking links. 

  1. Add New
  2. Name it 
  3. Add the custom fields:
    Each token you will want to integrate will be built with 3 components:
    - The query string / Variable
    >> A text letter that will precede the token ex: utm_source{keyword}

       - The Parameter / Token / Macro : ex: {keyword}
        >> Tokens provided by your traffic source - to be copy/pasted as provided.
       - The alias ex: keyword
       >> Those are the TrackingDesk reserved aliases which are used to group and
       display the data collected through the parameters, in the TrackingDesk analytics
       tab (campaign reports).
       >> There are predefined aliases which serve particular functions such as
 which allows TrackingDesk to capture click costs and display it in the Analytics section of the platform. 

4. Add the Traffic Source Postback URL if you wish to send conversion information to the Traffic Source (this is optional).
a. The token which is supposed to capture the Traffic Source clickid should be associated with the alias var_1
b. Paste the Postback URL in the relevant field:{click_id}&value={payout}

Update the postback url with the correct parameters:*TS_conversion_ID*&value=*payout*

We will replace:
- {click_id} with *TS_conversion_ID*
- {payout} with *payout*

More info about the Traffic Source postback URL here

5. Set the Traffic Source type (optional)
ex: search, pop, native, display

6. Set a revshare percentage
if you pay your traffic source a % of the earnings they generate for you.
NB: this setting can be overridden by the settings of a specific campaign. 

7. Save

From now on, all campaigns that you will create for this traffic source will carry the all the parameters that have been defined and you will not have to add them manually or specify those in your traffic source.

To test how the values of the tokens are displayed in the analytics, you can create a campaign, replace the tokens with real values and hit the campaign URL.

Head to the Analytics Section of TrackingDesk and select the relevant grouping options:

Did this answer your question?